How William Faulkner Constructs His Characters in Absalom, Absalom! Ess

How William Faulkner Constructs His Characters in Absalom, Absalom! Who says what - and how and when - may be the most compelling way William Faulkner constructs his characters in Absalom, Absalom! Storytelling is not just an act in which the saga of the Sutpens is recounted, revised, and even recreated; it is a gesture of self-disclosure. Each revelation about the past provides a glimpse into the present state of the narrating character's mind. The rhetoric, the digressions, the strange (and often obsessive) fixations of each character's account are the products of a range of personalities and view points, unable to agree on a definitive version of the story. There are, to be sure, overlaps; these are the events in the stories that transcend the proclivities of each narrator and are probably, though not certainly, the basic facts of what happened. We know there was a man named Thomas Sutpen; who came to Jefferson, Missippi; who married Ellen Coldfield; who had two children with his wife; whose son befriended and later killed a man named Bon; whose daughter was Bon's betrothed; who fought in the Civil War; and who longed for a male heir to carry on the Sutpen legacy. The passion of the storytellers makes us forget that these are the only uniformly corroborated elements of the story. Neither Bond's identity nor Sutpen's mysterious past, though they seem so essential to our understanding of the novel, are indisputable. It is not impossible, indeed, that they are inventions of the narrators, perhaps unconscious embellishments of the story in order to do away with all its troublesome lacunae. Like the reader, the characters have had to infer a nd imagine a great deal to arrive at a plausible rendering of how things really happened. These discrepancies, as bewildering as they often are, do not exist to indict the narrators for taking creative liberties with history. Faulkner does not see them as liars or manipulators and we should not either. Indeed, there is no "authentic" version of the Sutpen story, and so, within the bounds of the basic facts we have established, there can be no wrong version. This is not objective reporting; what we have instead are personal interpretations. What we also have are expressions of personality. The story Quentin tells says as much about Quentin Compson as it does about the Sutpens and their travails. He brings his own ... ...ve involvement in the story, Quentin and Shreve overcome both narrative and temporal convention and finally, after much exhaustion, bring the story a close. At least, that is, for now. Quentin is very little comforted by the end of his and Shreve's narrative. Shreve, retreating back to his ironic, macho posturing of before, chases the post-story silence away by exclaiming, "The South. Jesus. No wonder you folks all outlive yourselves by years and years and years." Quentin retains his brooding, pensive silence, lying rigidly in the cold dorm room and thinking to himself "Nevermore of peace. Nevermore. Nevermore. Nevermore." The story of the Sutpens has ended, but there has not been (nor will there be) any sort of resolution. Miss Rosa, Mr. Compson, Sutpen, Quentin and Shreve have all tried to bend the story into the shape they most desire, be it a gothic romance, a classical tragedy, a heroic epic, a mystery, or a Southern farce. It is pliable enough, but the story cannot resist being "re-bent" by any narrator who happens upon it. The story, alas, will never be in the exact shape of history. It can, however, be a very close approximation of the patterns of the narra tor's mind.

Crash Review

Crash (2004) Paragraph 1: Crash tells the story of people from wildly disparate walks of life as they collide and intersect with one another. Each life is in some way personally affected, changed, damaged, or victimized by racism. They’re also all in some way guilty of racism themselves. via interlocking stories, the cultural, racial, and spiritual isolation of Los Angelinos. Due to the sprawling city's decentralized, car-reliant layout, Haggis's characters have become sheltered from those not in their own socio-economic sphere, and this seclusion has led to virulent narrow-mindedness. Rick Cabot (Brendan Fraser) is the white District Attorney of Los Angeles who participates in racial politics in order to further his career. Rick and his wife Jean are carjacked by Anthony and Peter, both of whom are black. To preserve his support in the black community as the election approaches, Rick arranges for his assistant to blackmail Detective Graham Waters, who is black, into testifying against a white cop whom Graham thinks is innocent in order to create a press event that will reassure voters of Cabot's racial sensitivity. The film alludes to the possibility Rick might be having an affair with his black assistant. Jean Cabot (Sandra Bullock) is Rick's wife, whose racial prejudices escalate after she and her husband experience a carjacking. When a tattooed, Mexican-American locksmith changes the locks to her house, she insists that the locks be changed again in fear that he is keeping an extra copy of their house key. Following an accident in her home, she comes to the realization that the person who is her only true friend is Maria, her Hispanic maid who she has belittled and treated sub-human up until this point. Anthony (Ludacris) is a black, inner-city car thief who steals cars to sell to a chop shop. Anthony brings awareness to many racial and stereotypical views others hold to blacks even though some of his actions at the same time reinforce them. He provides a good example of the term ‘double consciousness. ’ Anthony steals a van which was full of trafficked people from South East Asia. Even though he is aware of racism suffered by black people, he refers to the immigrants as Chinamen, a stereotype in itself. After refusing to sell the trafficked people to the chop shop owner, he instead shows compassion for them and lets them out onto the Asian district of Los Angeles and gives them money to eat. Peter Waters (Larenz Tate) is Anthony's friend and partner in crime. He is also Detective Waters' younger brother. Like Anthony, he is black. Peter is shot to death by Officer Hansen, who picks him up in the Valley, hours after their failed carjacking of Cameron's Lincoln Navigator and mistakenly shoots him after assuming he is drawing a gun during an escalating argument. In reality he was reaching into his pocket to show the cop a figure of Saint Christopher, identical to the one Officer Hansen had stuck to his dashboard. As he is dying, he has an expression of shock/surprise and holds out his hand to reveal he had no weapon. Detective Graham Waters (Don Cheadle) is an African-American detective in the Los Angeles Police Department. He is disconnected from his poor family, which consists of his drug-addicted mother and criminal younger brother. He promises his mother that he will find his younger brother, but he is preoccupied with a case concerning a suspected racist white cop who shot a corrupt black cop. Flanagan (William Fichtner), an assistant to the district attorney, offers Graham the chance to further his career in exchange for withholding evidence that could possibly have helped the white cop's case. Flanagan also tries to convince Graham that the black community needs to see the black cop as a hero, and not as a drug dealer, as Graham suspects that he may have been. Graham is both offended and opposed, and is ready to storm out, when Flanagan mentions that there is a warrant out for Graham's brother's arrest, and that this is his third felony, which carries a life sentence in the state of California. Graham makes a very difficult personal decision to withhold evidence and possibly corrupt a case in order to have the District Attorney forget about his brother. That brother is eventually revealed to be Peter, the hitchhiker who is killed by Officer Hansen. Graham's detachment from his mother culminates when his mother, having learned of Pete's death, blames Graham as the reason behind his brother's murder. It is shown that she has always favored the younger brother. This fact exasperates Graham at the end when his mother claims Pete came home and brought groceries for her, when in reality, it was Graham that took the time to restock her previously desolate food supply. Ria (Jennifer Esposito) is a Latina detective, as well as Graham's partner and girlfriend. When a phone call from Graham's mother interrupts his sexual romp with Ria, she becomes upset with Graham for being disrespectful to his mother and his subsequently racially insensitive remark towards Hispanics after implying she was a Mexican, which she was in fact Puerto Rican and Salvadorean. She is shown to be racist toward Asians, as she criticizes an Asian woman's driving. Officer Tommy Hansen (Ryan Phillippe) is a Los Angeles police officer who, after observing his partner Officer John Ryan pull over Cameron Thayer and Christine Thayer and sexually molest Christine, requests a change of partner because of feelings of guilt over the incident. His supervisor, Lieutenant Dixon, tells him he will transfer him if he claims his â€Å"uncontrollable flatulence† requires him to drive a one-man car. The next day, after he presumably files the request, he is reassigned to a single-man patrol car. While on patrol he joins a police chase of Cameron Thayer, who was being car-jacked, but fought off his carjackers and is fleeing the scene with one carjacker still in the car. After driving into a dead-end, Cameron, now resentful of the LAPD, confronts the police officers. Tommy jumps in front of Cameron and tries to convince him to stand down to avoid a confrontation which could possibly result in Cameron's death. He then vouches for Cameron, stating that he is a friend of his, and lets him off with a â€Å"harsh warning. Tommy is later seen driving in his car when he picks up Peter Waters, who is hitch-hiking. He ultimately reveals his own insecurities with other races (African-Americans in particular) through his treatment of Peter Waters and how he quickly dismisses Waters' attempts to compare similarities between them. He pulls over when he assumes that Peter is laughing at him, and tells him to get out of the car. As Peter reaches into his pocket, Tommy wrongly assumes that P eter is reaching for a hidden gun, and shoots him dead. He removes Peter from the car to cover up the incident. We later see Peter, who is the brother of Graham Waters, dead in the grass near where Tommy pulled over. Finally, we see Tommy walking away from his burning car wearing a pair of latex gloves, thus concealing his involvement in the shooting. Officer John Ryan (Matt Dillon) is a bigoted white police officer who sexually molests Cameron's wife, Christine, under the pretense of searching for a weapon after pulling over their vehicle and accusing them of endangerment due to Christine performing fellatio on Cameron while he was driving. Meanwhile, Ryan is trying to get help for his father, who possibly suffers from prostate cancer but has been diagnosed with a bladder infection, despite the ineffectiveness of treatment. His anger manifests in prejudice, as is evident when he exhibits a racist attitude towards an HMO employee preventing his father from seeing an out of network, non-HMO physician. His racial prejudices seem to stem from the destructive impact that local affirmative action policies had on his father's business. After Hansen requests solo patrol, Ryan is partnered with a Hispanic-American with whom he seems to get along. Ryan later puts his own life on the line to save Christine, the woman he molested earlier, from certain death in a fiery car wreck. Lieutenant Dixon (Keith David) is Officers Ryan and Hansen's shift Lieutenant. An African American, Dixon believes that the LAPD is a racist organization that he personally had to work extra hard in to earn a ranking position. When Hansen requests to change partners, Dixon refuses stating that doing so because of Officer Ryan's racism will reflect poorly on their unit. He claims that going on record about supervising racist officers such as Ryan can be a move that will cost both Hansen and Dixon their jobs. In order to get away from Officer Ryan, he then suggests that Officer Hansen ride in a solo car claiming to have a condition of â€Å"uncontrollable flatulence. † Cameron Thayer (Terrence Howard) is a black television director. He witnesses Officer Ryan molesting his wife and later realises that the producers of his television show propagate racist stereotypes about black people. In an emotional moment, he fights off Anthony and Peter when they try to steal his car, takes away Anthony's gun, and argues fiercely with armed white police officers. Just when it is very likely that he will be shot to death, Hansen intervenes on his behalf and prevents any outbreak of violence. After being let off with a warning, Cameron then proceeds to let Anthony go and even gives him his gun back. At the scene of Hansen's burning car (to eliminate evidence of a murder), he is able to find contentment and reconnnects with his wife. Christine Thayer (Thandie Newton) is Cameron's wife. She is molested by Ryan after she and Cameron are pulled over for her giving oral sex to her husband while he was driving them home. She becomes furious with her husband because he didn't defend her. The two insult each other over their upbringings – as both Cameron and Christine have grown up in more privileged environments than many other African Americans. The next day she is trapped in an overturned car due to a car accident and, by a twist of fate, Officer Ryan is the man who willingly endangers himself to save her life. Daniel Ruiz (Michael Pena) is a Mexican-American locksmith who faces discrimination from Jean and others because he looks like a gangbanger to them, when he is actually a devoted family man. After Anthony and Peter steal Jean and Rick's car, Daniel comes over and changes the locks on their home. Daniel seeks a safe environment for his young daughter, Elizabeth, who had a bullet go through her window in their previous home. That is why he moved to a safer neighborhood and enrolled her in a private school. Near the beginning he gives Elizabeth an invisible â€Å"cloak† that he says will protect her should someone try to shoot at her. Farhad shoots at Elizabeth and Daniel but they escape unhurt, because the gun contains blanks chosen by Dorri earlier in the film. However, Elizabeth believes that this is due to the protective powers of the â€Å"cloak. † Farhad (Shaun Toub) is a Persian store owner who is afraid for his safety. He is depicted as frustrated by the racial harassment he experiences in the United States (despite being an American citizen), as well as deterred by difficulties with speaking English. To protect his store – the only thing his family has – he goes to a gun shop and attempts to buy a gun. The gun store owner quickly becomes frustrated with Farhad's conversation with his daughter Dorri in Persian, leading to harassment from the owner, who believes that Persians are Arabs and therefore, terrorists, one of these comments being â€Å"Yo, Osama, plan the jihad on your own time. † The owner refuses to sell Farhad a gun, but finally sells the gun to Farhad's daughter after being cryptic and lecherous about which bullets she needs. The store run by Farhad and his wife Shereen (Marina Sirtis) has a door which will not close properly, so they call a locksmith, Daniel. Farhad's suspicion of others is compounded by his difficulty understanding English; he does not heed Daniel's warning that his shop door needs replacing, believing Daniel intends to cheat him, and as a result suffers a break-in. Shereen reacts to the slurs written on the walls of the store: â€Å"They think we're Arab. When did Persian become Arab? † Blaming Daniel for the invasion and racially-motivated destruction of his store, and angered by the insurance company rejecting his claim on the grounds of negligence, he confronts Daniel at his house, wielding his gun. Farhad fires at Daniel but accidentally shoots Daniel's daughter Lara, to the horror of both Daniel and Farhad. Fortunately, unknowingly to Farhad, the gun contains blanks. Farhad leaves without further incident, later telling his daughter that his â€Å"farishta,† his guardian angel, protected him and his family. Dorri (Bahar Soomekh) is Farhad's daughter, and is more acclimated than her father to American culture. She purposefully purchases blanks after her father has upset the man at the counter in the gun store. She is constantly trying to calm her father down during his emotional outbursts. She is also an employee at the hospital; she escorts Graham and his mother to Peter's body after it is discovered in a field. Paragraph 2: Thirty-six hours in the life of a disparate group of Los Angelinos linked together by a car crash. The debut film from Million Dollar Baby screenwriter Paul Haggis as succession of characters become involved in heated exchanges that either bring to the surface long-buried prejudices or fan the flames of hatred already out in the open. The film is about racial and social tensions in Los Angeles. Reminiscent of Magnolia and Short Cuts, Crash comprises a number of separate stories that are loosely connected. Set over a period of 24 hours, each vignette offers a different perspective of the multi-ethnic melting pot that is life in Los Angeles. The film uses its characters not so much to tell a story, but to express an opinion, from the racial cop (Matt Dillon), to the campaigning District Attorney (Brendan Fraser) anxious to capture the black vote, to the black television director (Terence Howard) toning down his ethnicity in a predominantly white industry. All fit into well-defined stereotypes and engage in the kind of dialogue reserved more for an impassioned polemic than everyday conversation. Paragraph 3: Conclusion: It's a bold effort that initially attempts to tackle the issue of racial conflict in a refreshingly unstinting way for a mainstream film. Crash taps into the underlying tension of city where the haves and have nots might pull up next to each other in traffic, but are still a world apart. Haggis ventures beyond the more commonly explored white black issue to encompass a gamut of ethnic vantage points including Hispanic, Korean and Iranian.

Ford vs. Gm Essay - 4861 Words

FORD MOTOR COMPANY .VS. GENERAL MOTORS Ford Automotive Company Background The Ford Automotive Company began as a vision of its founder Henry Ford. Henry Ford was born in 1863 on a farm near Dearborn, Michigan. In 1890 Ford’s hobby in the engineering field became a career as he began his employment at Detroit Edison Company. In 1892, Ford built his first gasoline buggy in which he sold in 1896 to help fund the construction of a new automobile. Three years later in 1899, Ford was forced to quit despite his promotion to chief engineer because of his hobby outside of work. The loss of his career at Detroit Edison Company did not slow Ford down. Soon after that he started Detroit Automobile Company with the help of some private†¦show more content†¦Ford, Jr. (Executive Chairman) and Alan R. Mulally (President amp; CEO). Ford’s production consists of automobiles and automotive parts. Ford produces amazing vehicles such as the Mustang, F-150, Fusion, Taurus, Focus, etc. Ford also has subsidiaries such as Jaguar, Land Rover, and Vo lvo. Ford has its own luxury cars under the Lincoln brand. The line of services that ford provides involves automotive finance, vehicle leasing, and vehicle service. Ford Motor Company has had an exceptional year with revenue up $136.26 billion, operating income up $8.681 billion, net income up $20.21 billion, total assets up $178.35 billion, and total equity up $15.07 billion. General Motors Company Profile General Motors Company is labeled as a publicly traded company on the New York Stock Exchange. The headquarters of GM is located in Detroit, Michigan in the Renaissance Center. GM has 156 facilities on six different continents and serves the public worldwide. One the key people in the current success of GM is Daniel Ackerson (Chairman and CEO). Their products include automobiles and automotive parts and also financial services. GM has a many subsidiaries that consist of CAMI, Adam Opel AG, Holden Ltd, Vauxhall, and more. GM’s divisions include Chevrolet, Buick, Cadillac, and GMC. The 202,000 employees have helped to produce revenue adding up to $150.28 billion in 2011. To add to GM’s great year, theShow MoreRelatedGm vs Ford11134 Words   |  45 Pagesfinancial evolution of General Motors Company (GM) in the last ten years. Events like the global economic recession lead to a deep restructuring of the firm, filling for bankruptcy and a government bailout. The re port provides an analysis of GM’s business model, products, the markets it is competing in, the global automotive and manufacturing industry and it also assess its attractiveness for incumbents and new entrants is also With a brief history of GM we evaluate its reaction to the global recessionRead MoreManagaging Organizational Change2845 Words   |  12 Pageschosen to research the topic of Both Ford and GM experienced serious issues during the pre, during and post TARP period causing them to restructure and change how they do business. Each of them reacted to these pressures differently. My paper will compare and contrast the way both companies reacted to this pressure. According to the Wall Street Journal, UBS auto analyst Colin Langan did a comparison report on GM and Ford. His report compares Ford and GM across eight different categories: 1)Read MoreAuto Deals Of The United States Automobile Industry Essay1025 Words   |  5 Pagesa year prior. Deals for Chrysler, Ford and GM additionally expanded while Nissan and Ford enrolled slight decreases for the month. Jeep deals keep on paing the Chrysler Group. Chrysler, Ford and GM GM keeps on leadding the business sector, appreciating a 6 percent deals increment for November. Buick and GMC paced deals with Chevrolet deals increasing an unassuming 3 percent. Nonetheless, Cadillac deals keep on pulling back, falling 19 percent for the month. GM acknowledged Black Friday deals forRead MoreCar Guys Vs Bean Counters : The Battle For The Soul Of American Business1121 Words   |  5 PagesBook Review: Car Guys vs Bean Counters: The Battle For The Soul Of American Business By xxxx There is no question, especially in the light of the rear view mirror of the car industry in the last decade, that any book written by an ex-executive the industry will have some revisionist history. In this regard Lutz did not disappoint, and from a self-described product guy, he seems to lay out the reasons for the incredible collapse of his industry everywhere else except at his feet. For some reasonRead MoreFord vs Chevy Essay1306 Words   |  6 Pagesï » ¿Ford vs Chevrolet Ford and Chevrolet (Chevy) are in the automotive industry and have been in completion for many years start back in 1908, both companies started in the state of Michigan and have been battling it out for profits, market share and hometown bragging rights. Ford was founded in the suburb of Dearborn, Michigan and Chevy was founded in Flint, Michigan. Ford and Chevy both are good-producing sectors, they both manufacture automobiles that are similar but different. They each haveRead MoreFinance Project3247 Words   |  13 PagesFinance Final Project General Motors Company vs Ford Motor Company Lauren Grippo GENERAL MOTORS CORPORATION (COMPANY) General Motors Corporation (General Motors or GM) was incorporated on August 11, 2009. Also known as GM, the company designs, builds and sells cars, trucks and automobiles parts globally and headquartered in Detroit, Michigan. The company also provides automotive financing services through General Motors Financial Company, Inc. (GM Financial). The company designs, manufacturesRead MoreFord Vs. General Motors3476 Words   |  14 PagesFord Vs. General Motors: Comparisons of the Greatest Manufacturers According to Forbes, in 2007, there were forty different car brands in the United States with about sixteen million automobiles sold (Marks). Although there are many manufacturers, two of the main automobile distributors are Ford and General Motors. The distributors specialize in all ranges of vehicles including compact cars to large sports utility vehicles. Ford, being one of the largest manufacturers, not only operates in theRead MoreJaguar (Ford Takeover)3979 Words   |  16 Pages DM (indirect via competitors) –Historically, Jaguars competitors in the US luxury car market have been the German’s Porsche, BMW, Merc Benz. Thus the DM exchange rate risk is to Jaguar is that the USD appreciates more (depreciates less) vs DM than it does vs GBP. In that case, the German car manufacturers may be able to steal market share from Jaguar with negative implications for Jaguar’s earnings, cashflow, valuation. Source of the USD historic exposure - Since Jaguar has costs in the UK (GBP)Read MoreBusiness Analysis- Ford Motor Company Essay2411 Words   |  10 PagesAbstract A financial analysis of Ford Motor Company’s (Ford) statements will identify their solvency in today’s automobile market. Elements such as liquidity, leverage, profitability, and activity ratios will demonstrate Ford’s financial health and stability. A further assessment of their technological advantages, global strategies, and benchmarking analysis will indicate the future prognosis of this company. Business Analysis Part III: Ford Motor Company Ford Motor Company: Strategic Initiative Read More Comparing Ford Mustangs and Chevy Camaros Essay1147 Words   |  5 PagesComparing Ford Mustangs and Chevy Camaros Muscle Car, two distinctive cars come to mind, the Camaro and the Mustang. Throughout the era of the early 1950s and 1960s, there was a revolutionary movement that took place and paved the ground work for todays Muscle Cars known as the Ponycar Era. Ask any avid Camaro or Mustang fan about the ponycar era, and watch their pain. They will describe cars that would light the tires on fire, floor it, and hang onto the wheel excitement. Back in the

Poverty.A Word That Has Haunted The World For Years. Poverty

Poverty. A word that has haunted the world for years. Poverty is know to one of the most pressing issues of today. Its a known fact that almost half of the world lives on $2.50 a day not only this but roughly one billion children live in poverty. Although the we have driven these numbers down substantially, the question arises. Will poverty ever be eradicated permanently? Poverty may seem like just a word when you look at it, but it actually describes more than just a lack of income. Poverty is malnutrition, starvation, and lack of education. poverty is known to be one of the most compelling multidimensional issues in the world. Throughout the timeline of history poverty has always haunted the world. [â€Å"From the 1800 s to the 2000 s†¦show more content†¦Their children do not get proper schooling. based on an article from The Diplomat [â€Å"According to figures compiled by the World Bank and McKinsey, since the 1980s India has only lifted 35 million people out of extreme poverty. In China the figure is 678 million. India’s poor poverty-reduction rate is matched by rapid increases in income inequality.†] With this we can see that India is far behind in the fight against poverty. In addition, in most of the growing and developing countries, there has been constant increase in Urban population, while this may appear to be ben eficial to India, it hurts them tremendously. According to India’s population report [â€Å"Over the last four decades from 1971 to 2001, the population of India has increased from 108.9 million in 1971 to 180.6 million in 2001.†] in result of the rapid population growth. According to the World Development Report, [â€Å"The number of unproductive consumers is increasing in India. Unproductive consumers are those who are not employed but they do consume. They include children below the age of 15 years and old persons who are above the age of 60 years. It is not that all children and old persons are not employed.†] with all of these factors it isn t hard to see that employment is the next issue at hand. there is now where for these people to work. With the urban population the people of India can t keep their heads above water, the labor jobs that they are subjected to working pay little to

High Performance Athletes Concerned With Optimum Muscle...

Winidrol Winidrol Crazy Bulk Winidrol contains benefits specifically tailored to high performance athletes concerned with optimum muscle growth and repair. Winidrol provides a measurable increase in strength and speed and reduces body fat while improving the retention of nitrogen during protein synthesis for use in cell replacement and tissue regeneration. Additional nitrogen is necessary to increase the ability to build muscle. Additionally, Winidrol can increase blood flow and improves cardiovascular function. Features: Delivers greater muscle definition. Improves vascularity. Retains lean muscle. Defines the appearance of muscles. Increases muscle and bone density. Safe for both men and women. Anadrole Anadrole Crazy Bulk Anadrole is a comprehensive product that delivers many benefits strength trainers and weightlifters seek. Anadrole provides additional fuel to your muscles by increasing red blood cell production to transport oxygen directly to muscles. Increased oxygen at the muscular level will decrease lactic acid build up. This lessens fatigue and, in turn, increases the amount of muscle you can build. With decreased fatigue, you can extend your workouts safely and maximize the results of your exercise. Features: Increases overall muscle mass. Improves stamina and strength. Promotes better muscle efficiency. Lessens recovery time between workouts. Gynectrol Gynectol Crazy Bulk Gynecomastia is a common endocrineShow MoreRelatedWhat Are The Products?2060 Words   |  9 Pagesscientific research on how muscles function to deliver effective support to athletes. It will assist your muscles in achieving elevated protein synthesis by retaining the most nitrogen possible and creating an optimum anabolic state within your muscles. With more than adequate levels of nitrogen, your cells can make additional protein for generating more muscle. D Bal increases your metabolism and will help you gain the weight you want: muscle and not fat. Features: Increases muscle function. IncreasesRead MoreImpooving Employee Performance72019 Words   |  289 PagesIMPROVING EMPLOYEE PERFORMANCE THROUGH APPRAISAL AND COACHING Second Edition IMPROVING EMPLOYEE PERFORMANCE THROUGH APPRAISAL AND COACHING Second Edition Donald L. Kirkpatrick Foreword by Dick Grote American Management Association New York †¢ Atlanta †¢ Brussels †¢ Chicago †¢ Mexico City †¢ San Francisco Shanghai †¢ Tokyo †¢ Toronto †¢ Washington, D.C. Special discounts on bulk quantities of AMACOM books are available to corporations, professional associationsRead MoreMarketing Mistakes and Successes175322 Words   |  702 Pagesblank CONTENTS Preface About the Author Chapter 1 Introduction PART I ENTREPRENEURIAL ADVENTURES Chapter 2 Chapter 3 Chapter 4 Google: An Entrepreneurial Juggernaut Starbucks: A Paragon of Growth and Employee Benefits Finds Storms Boston Beer: Is Greater Growth Possible? 29 46 PART II MARKETING WARS 61 Chapter 5 Chapter 6 Chapter 7 Cola Wars: Coca-Cola vs. Pepsi PC Wars: Hewlett-Packard vs. Dell Airliner Wars: Boeing vs. Airbus; and Recent OutsourcingRead MoreBrand Building Blocks96400 Words   |  386 Pagesfirms to engage in price competition. In all industries from computers to cars to frozen dinners to airlines to soft drinks, price competition is at center stage, driven by the power of strong retailers, value-sensitive customers, reduced category growth, and overcapacity (often caused by new entrants and by old competitors hanging on, sometimes via bankruptcy). Retailers have become stronger year by year, and they have used that strength to put pressure on prices. Whereas a decade ago, the manufacturerRead MoreOrganisational Theory230255 Words   |  922 Pagesto be result oriented but also to be wise in their decision making. This requires that they have a deeper than superficial understanding of management and organization issues. McAuley et al. helps student and managers understand organizational performance without having to go through extensive reading. It deepens their understanding of issues with which they are confronted in practice, by putting them into a larger context. This book really helps students and managers to become wiser. Professor Renà ©

Deforestation Ecosystem and Private Sector Views Free Essays

Trees are one of the most important aspects of the planet we live in . They are very important to the environment , economy and of course for us humans. They are also important for the climate of the earth , as they act as filters for carbon dioxide . We will write a custom essay sample on Deforestation: Ecosystem and Private Sector Views or any similar topic only for you Order Now However , the trees on our planet are being depleted at a very fast rate and governments must take an action to make a change. To discuss deforestation we need to look at a role of government and its economic policies . Also we need to look at how the private sector views the ownership of property and its resource at the expense of the environment. Deforestation is the felling and clearance of the land , mostly in the (Less Economic Developed countries. ) . Deforestation occurs in many ways. Most of the clearing its done for agricultural purposes, and planting crops. Some farmers use a( slash and burn) process which is environmentally . Deforestation and forest degradation are ultimately the result of decisions by agents made such as private , corporations and communities. Generally, the main agents in the process of degradation belongs to the private sector. For example landowners are motivated by making commercial profits by forests. So if the private agents have to pay for some of the cost of depleting forests, they are more likely to have more of an incentive to take care of the environment. For example to convert forest land for other uses. Pearce and Warford (1993) argue that :†High discount rates are one cause of environmental degradation because they encourage individuals to opt for short term measures that satisfy immediate needs or wants and ignore more environmentally appropriate practice such as planting trees, there is no market to take account of this divergence between private and social preferences Deforestation has many effects on climate. It plays a major role in recycling rain back into the clouds as it receives rainfall. As a result , when the land is cleared , flooding and drought becomes a serious problem, because rainwater travels quickly through the ground without the forest to regulate it . The burning and felling of the forests is also exacerbating the Greenhouse effect. .Deforestation robs the world of countless species , destroying crucial biodiversity and loosing species with potential uses in medicine , agriculture and industry. the Biodiversity is very important to the Ecosystem and without it we would be in a dangerous positions.. In 2000 environmentalist groups won a major victory against ranchers . They were able to block a low that would have allowed private agents to clear a rainforest and land with no restrictions. Another victory come in 2004 when Brazilian government created two large rainforest reserves, for sustainable activities only . Deforestation has a major impact on the environment, such as rising sea levels , soil erosion and compounds in the forests. There are some ways to avoid deforestation. In this essay I tried to show this matter of both sided can benefit if they take in to consideration each other needs . As good way to prevent people from cutting or burning down trees is to by encouraging and re-educating environmentally friendly practices in business as well as in a personal lives. They can take an ownership and contribute to a sustainable future for the environment , by being more socially responsible . Governments and nations can develop policies which will protect and limit the damage to the environment. How to cite Deforestation: Ecosystem and Private Sector Views, Papers

Advertising and Brand Promotion in Marketing †MyAssignmenthelp.com

Question: Discuss about the Advertising and Brand Promotion in Marketing. Answer: Introduction Mediums and platforms which can be adopted by the business corporations for creating awareness regarding the products and the services is the concept of advertising and promotion. No product will be sold by the company or will be bought by the consumer until an awareness and will are developed about the same. The term has been considered as one of the significant and encomia topics for the society. Advertising is one of the elements of the promotion mix but has been also considered as one of the most prominent variables for the concept of a marketing mix. Advertising can be termed as the dissemination of the data which is concerned with the products and the services by non-persona means through paid media where the sponsoring entity has been considered as the source (Percy and Elliott, 2016). The concept of advertising and promotion proves very much beneficial for the business corporation as it creates awareness about the products and the services and which in-turn generates a will t o buy the product. This will aid the entity in accomplishing the organizational goals, provides the boost to the sales graph and develops a clear path towards success and growth. The term advertising is a broader concept andbrand marketing is one of the significant components of the same. The brand is one of the most empirical assets for any of the business organization. The concept of brand marketing is concerned with developing and establishing the brand equity in-front of the potential consumers (abc-pte-ltd.business 2017). The below-executed analysis has been made focused on the ABC PTE Ltd and an advertising campaign is required to be developed for the MAXI HOT POT which is a food container. The business entity is based in Singapore and is involved in providing support operations for the transportation industry. Company Background ABC PTE Ltd is a Singapore based business corporation. The business entity is involved in the business operations of providing supporting activities to the transportation industry (Emis 2017). The business corporation is headquartered in Cecil Street 31, Singapore. What is being advertised The below-presented report has been made focused on the advertising campaign and which has been made focusing on the MAXI HOT POT which is a food container (Moriarty et al., 2014). This food container keeps the food hot for the duration of 24 hours and has a digital timer. This timer will aid the users to know the time till which the food will be kept hot. Moreover, the main purpose of the container is to preserve and maintain the freshness of the food items kept in it. Problem solved by ad Advertising and promotion done for a product are the marketing efforts which will be aiding the business corporation in moving a step ahead of that from the competitors. The advertisements will be enhancing and boosting the sales and this is even possible when the company is not able to make heavy investments or have a low budget (Ebeid, 2014). The below-executed report is based on the Ad campaign for Maxi Hot Pot which is a food container of ABC PTE Ltd company. The following are some of the problems which will be solved with the help of this Ad campaign: Making the brand visible: The brand should be visible in the market and for the targeted consumers of the business corporation and if not so then it can come up as a problem for the entity. ABC PTE Ltd can develop brand awareness in the target market by adopting various mediums and platforms for promoting the concerning product (Kelley, Sheehan and Jugenheimer, 2015). Moreover, the company can also increase the involvement of the social groups and communities and this can also be considered as one of the factors which will aid in solve the issue of brand visibility. Launching new products: As in the case of ABC PTE Ltd. the company is launching its new product .i.e. Maxi Hot Pot, the business entity can face a number of problems (Hallahan, 2014). As selecting the target market and stimulating the same and developing a will to buy the product is a tough task and can come-up as a problem. The advertising campaign will aid the company in providing the required details about the desired product and this will aid in creating awareness about the same. The more the ad is presented well, the more of the consumers will be attracted and stimulated. Advertising Strategy Creation of a desire in the viewers is the outcome of a successful advertisement campaign. And for doing the same the business entity is required to employ some advertising strategies which will aid the campaign in establishing the brand name in the market place (Mirabi, Akbariyeh and Tahmasebifard, 2015). ABC PTE Ltd is expecting to launch a new product and for doing the same the below mentioned is the advertising strategy which can be utilized by the entity: Repletion: This advertising strategy has been considered as relevant one, as it is simple but yet it is very much effective (Wang 2014). The main focus of this strategy is creating awareness, building identity and developing an impression on customers memory. According to this strategy, the business entity is expected to mention the products name and details for multiple times through distinct mediums and platforms such as television, radio, social-media, newspapers etc. SWOT analysis Strength: The business approaches and the models used in this advertising campaign can be considered as one of the strengths of the advertising campaign. Moreover, face-to-face interactions with the targeted customers will also be noted in the list of the strengths as it will enhance the effectiveness and outcomes of the campaign. Weakness: The low budget can be considered as one of the weaknesses of the campaign (Sadeghi et al., 2015). The ad campaigns require the business entity to make efforts and to go out and meet the targeted leads and this will be proven difficult for the entity and can rise as a weakness. Opportunities: The advertising campaigns will enable the business entity to increase the memberships in the form of an increased market share. Moreover, Threats: Intensification in the competitive environment is considered as one of the biggest threat for the business entity and also for the advertising campaign. The market is also saturated and this can also be one of the barriers in the campaign. Outlining the creative strategy The term outlining creative strategy has been concerned with an outline or a frame work which has been created by the advertising agency for launching a product and the advertising campaign executed for the same. A creative strategy can be the outcome expected from a team composed of the copywriters, art directors, creative directors etc. The main concern of forming a creative strategy is the accomplishment of the advertising objectives of the campaign (Winer and Neslin, 2014). This concept can also be considered as an international strategic approach which can be adopted by ABC PTE Ltd for developing and implementing the procedures which will be aiding and supporting the business growth and success. It is the blueprint of the track, through which the attainment of goals is done. This approach will be providing the guiding principles to the creative team in for development of the advertisements (Businesscollective 2017). A creative strategy comprises of various moving parts such as d etailed market research, imaging plan, and effective strategic delivery. These parts also play an integral role in the attainment of the goals and for the campaign. The below mentioned are some of the creative strategies which can be adopted by ABC PTE Ltd so as to enhance the quality of the outcomes and also for attaining the goals of the campaign: Finding new ways to reach people: The audience is familiarized in seeing ads in familiar places such as TV, hoardings, internet websites etc. And if the business entity expects the advertised message to stand out, new mediums to connect with the audience should be found out (Galician, 2013). For instance, the business entity can make use of contemporary mediums of promoting and also face-to-face interactions can be proven beneficial and more effective. Target audience The target audience is the segment or the division of the consumers which are selected on the basis of some judgments and criteria (Lake 2017). It can also be considered as a demographic of individuals who are likely found to be interested in the product and the services. ABC PTE Ltd has been planning to launch a new product Maxi Hot Pot which is a food container. The target audience for the product is mainly the retailers who are into the business of providing containers f all types for household purposes. The next segment in this concept can be the food corners or the restaurants that provide the facility of food delivery at the door steps and the last segment in this section can be the housewives or the female consumers who are making the use of food containers for the household purposes. Marketing survey The concept is concerned with the methodology widely used in sales forecasting mechanism utilized for gathering the data which is associated with the market. As ABC PTE Ltd has been entering its new product in the market the firm will have to rely on the market survey to forecast its demand or sale. Since there are no past records accessible with the firm, so it needs to gather data from the market or from the clients straightforwardly to forecast the sales. Typically, the organization directs the survey among the sample of customers to comprehend their acquiring limit, attitudes and buying habits (Kumar, Kumar and Narayana, 2016). The major advantage of the market survey technique is that it aids in collecting the primary or original information particular to the issue concerned. Be that as it may, nonetheless, a gathering of essential information could be tedious and also costly. Media plan Media planning is the way toward recognizing and choosing media outlets, mostly daily newspapers, magazines, sites, television and radio stations, and outside arrangement in which to put paid ads. The individual in charge of assessing the numerous media choices and strategizing efforts to help a specific item, administration, or brand is known as a media organizer or planner. It is of very much essential for a business organization to adopt a media plan for a successful advertising campaign (Altstiel and Grow, 2017). The below mentioned are the components which are considered as an integral part of the concept: Defining the marketing problem: The business entity should be well-aware about the origin of the business and the source of the potential. Moreover, the best market opportunities for the business entity and which segment of the consumer should be targeted are being involved as the components, which aid in defining the market issues Transformation of the marketing requirements into attainable media objectives: The main objective of an advertising campaign is to attain the target market on a large basis and this can be done by adopting any of the media options, for instance, newspaper or radio (Sheehan, 2013). These are the media options which will aid the advertising campaign by reaching a huge amount of target market at a time. Determining a media solution by formulating media strategies: There are numerous schedules which work best for different media plans. For instance, in case of thumb rule, an ad is required to be run for minimum 3 times before it gets noticed. Radio is an option which has been considered as most effective when running at certain times in a day. Budget estimation Media and Budget planning for 2017 Resource Amount ($) Miscellaneous Expenses 1,000.00 Remuneration to brand promoters 15,000.00 Equipments 15,000.00 Labor (20 Staff*$1,000) 20,000.00 Office Staff (10 officials*$2500) 25,000.00 Total 76,000.00 Campaign evaluation The below mentioned are the stages which can be considered as the steps executed for evaluating the advertising campaign: The more data, the better: The advertisers before conducting the campaign should have enough pool of relevant data that will make everything clear. For instance how the funds and resources will be utilized (support.indiegogo 2017). Campaigns that are not transparent and clear with their ideas, goals, and objectives the project will not tend to attract the target audience. People behind the campaign: This variable comprises of the team or the staff members which are involved and engaged in the advertising campaign. These are to be considered as very much significant as no operation can be executed without manpower. The workforce provides motivation to each other and which enhances and builds the interest and dedication among the team for executing work. What is the purpose of the campaign: The purpose or the objective of executing the advertising campaign should be made transparent and crystal clear (Davis, 2015). This will aid the business entity in enabling the audience with the required details about the products and the services on which the campaign is focused. This will develop interest among the audience and an increase in the approaches will be more. Other options for getting the information about the ad campaign: The websites and the online portals of the business entity can be considered as the alternative mediums for obtaining the required data, whether it can be about the ad campaign or about the product which is advertised. A clear description of good presentation should be done on the websites. Moreover, the past campaigns and their records can also be considered as the relevant option for obtaining the data. Media channels and vehicles used for carrying the ads Mediums are the supporting agents for the advertising campaign which aids by assisting and supporting the campaigns by offering the varied range of channels. The media channels have been segmented into two main sections that are the traditional and the contemporary one. These channels can be utilized by the business entity in the campaign so as to enhance the efficiency and effectiveness of the promotional event (Davis, 2015). Due to modernization and globalization, the business entities are expected to choose contemporary means or media channels. The below explained are some of the media channels which can be adopted by ABC PTE Ltd for advertising the product. Websites/Blogs: These are the online portals operated by the business entity and the consumers or the viewers can easily get the required data about the products or the services. Moreover, when the firm has been conducting the advertisement campaign all the concerning information about the campaign can be presented in an attractive manner so as to attain more and more audience. Social media: This medium can be considered as one of the largest channels for promoting the advertising campaign and also for the product, which is expected to be advertised for the promotional event (Kelley, Sheehan and Jugenheimer, 2015). Social media has been considered as the most used platform or medium due to an ease of access and usability. For instance, Facebook, YouTube are the two media channels which have been ranked as the highest viewed and operated channels from social media. These mediums will be proven very much beneficial for the business entity. Apart from all these mediums, the business entity is also required to use various other mediums such as vehicles or transportation for promoting the advertising campaign (Thorson and Moore, 2013). The business entity can make use of the goods carriers such as trucks for carrying the hoardings and banners and by this medium, the campaign will be making their reach to the local audience. Small vehicles attached with speakers and sound systems can be used for advertising the product through audio. Thinking of the consumers after seeing the ad The advertising campaigns should e made so presentable and attractive that t should be able in developing and establishing a positive impression on the audience. A positive image should be developed about the product which has been advertised through the advertising campaign. Also, a will or an interest should be developed regarding the purchase of the product. Moreover, the audience can also have a thought about the quality of the product .i.e. Maxi Hot pot (Katz, 2016). The mind can generate several questions such as preserving time and quality of the hot pot should not have any effects on the items preserved in the food container. In case, if the advertising campaign is related with any of the social cause, then it will automatically connect and enhance the image of the business corporation and which in-turn will impact brand image. Belief in the suggestions given by the ad The brand equity, goodwill, market credibility are some of the variables which define the trust and loyalty level of the business corporation. A positive sense in all of the above variables will tend the audience to think positively about the product and the advertisement campaign. Moreover, a good and clear message content, presentation and execution of the operations in the event will also the belief in the suggestions provided by the ad. Conclusion In the limelight of the above-executed analysis, it has been concluded that advertising campaign is one of the best media which can be adopted by the business corporation for advertising and promoting the goods and services. In the above-presented analysis, ABC PTE Ltd is the business entity which is launching a new product in the market.i.e. Maxi Hot Pot which is a food container. The company has been planning to execute an advertising campaign so as to advertise and promote the product in the new market region. The advertising campaign has been segmented into various sections and which will be proven beneficial for the business entity for establishing the brand image in the new market place. References abc-pte-ltd.business, 2017, abc pte ltd, Assessed on 1st September 2017, https://abc-pte-ltd.business1.com/products.html. Altstiel, T. and Grow, J., 2017.Advertising Creative: Strategy, Copy, Design. Sage. Businesscollective, 2017, 4 creative strategies for offline advertising, Assessed on 1st September 2017, https://businesscollective.com/4-creative-strategies-for-offline-advertising/. Davis, J., 2015. JMS 462: Advertising Strategy and Social Media. Davis, J., 2015. JMS 701: Advertising Strategy and Digital Analytics Platforms. Ebeid, A.Y., 2014. Distribution intensity, advertising, monetary promotion, and customer-based brand equity: An applied study in Egypt.International Journal of Marketing Studies,6(4), p.113. Emis, 2017, Emis store, Assessed on 1st September 2017, https://www.emis.com/php/company-profile/SG/Abc_Pte_Ltd_en_3698492.html. Galician, M.L., 2013.Handbook of product placement in the mass media: New strategies in marketing theory, practice, trends, and ethics. Routledge. Hallahan, K., 2014, March. Publicity Under Siege: A Critique of Content Marketing, Brand Journalism, Native Advertising and Promoted User Endorsements As Challenges to Professional Practice and Transparency. InPublic relations in a more transparent age 17th international public relations research conference(pp. 391-437). Katz, H., 2016.The media handbook: A complete guide to advertising media selection, planning, research, and buying. Taylor Francis. Kelley, L., Sheehan, K. and Jugenheimer, D.W., 2015.Advertising media planning: a brand management approach. Routledge. Kelley, L., Sheehan, K. and Jugenheimer, D.W., 2015.Advertising media planning: a brand management approach. Routledge. Kumar, M.M.S., Kumar, D.P. and Narayana, M.S., 2016. Impact of Brand Equity on Customers Purchase Decision Making while Choosing Branded over Unbranded Apparel in Andhra Pradesh.International Journal of Applied Engineering Research,11(7), pp.5202-5209. Lake, L, 2017, What is a creative strategy and why is it important to your marketing strategy, Assessed on 1st September 2017, https://www.thebalance.com/what-is-creative-strategy-4007702. Lake, L, 2017, what is a target audience, Assessed on 1st September 2017, https://www.thebalance.com/what-is-a-target-audience-2295567. Mirabi, V., Akbariyeh, H. and Tahmasebifard, H., 2015. A study of factors affecting on customers purchase intention.Journal of Multidisciplinary Engineering Science and Technology (JMEST),2(1). Moriarty, S., Mitchell, N.D., Wells, W.D., Crawford, R., Brennan, L. and Spence-Stone, R., 2014.Advertising: Principles and practice. Pearson Australia. Percy, L. and Elliott, R.H., 2016.Strategic advertising management. Oxford University Press. Sadeghi, M., Fakharyan, M., Dadkhah, R., Khodadadian, M.R., Vosta, S.N. and Jafari, M., 2015. Investigating the effect of rational and emotional advertising appeals of Hamrahe Aval mobile operator on attitude towards advertising and brand attitude (case study: student users of mobile in the area of Tehran).International Journal of Asian Social Science,5(4), pp.233-244. Sheehan, K.B., 2013.Controversies in contemporary advertising. Sage Publications. support.indiegogo, 2017, How to evaluate a campaign, Assessed on 1st September 2017, https://support.indiegogo.com/hc/en-us/articles/526816-How-to-Evaluate-a-Campaign. Thorson, E. and Moore, J. eds., 2013.Integrated communication: Synergy of persuasive voices. Psychology Press. Wang, R, 2014, 7 types of Ad strategies every copywriter should know, Assessed on 1st September 2017, https://www.business2community.com/content-marketing/7-types-ad-strategies-every-copywriter-know-01057899#zAKKqEOli9wUB5QU.97. Winer, R.S. and Neslin, S.A. eds., 2014.The history of marketing science(Vol. 17). World Scientific.